If you’re ready to launch an email marketing campaign, there are a few things you need to do first. Email marketing can help you build your credibility and engage customers in advance. The goal of each email is to inform your subscribers of the next step in your customer journey.
For example, you might share information about an upcoming sale in email four. In email five, you’ll launch your product, letting subscribers know they can buy it in the next few days. Finally, in email six, you might remind your subscribers of the latest news, share feedback, and tell them there are still a few seats available.
You can increase your open rates by segmenting your list. Segmenting your list will make it easier to target your emails and lower your unsubscribe rate. You can also use segmentation to create powerful autoresponders, which send out a series of emails automatically based on certain conditions.
These emails can help nurture your leads and close sales. Emails will also be customized for each segment, so your subscribers will get only the most relevant information.
You’ll first need to build your email list. Creating an email marketing list requires building a list of people who have opted-in to receive your emails. A small, targeted list of quality contacts will impact more than blasting messages out to hundreds of contacts.
To start building your list, create an account and add your contacts. Then, you can import these contacts from a spreadsheet or Gmail. A lead magnet is a freebie, downloadable, or digital material you give away in exchange for their email addresses.
When composing an email, it’s essential to follow a basic rule: 80% of your email content should be content that your audience will value. This method will ensure your readers’ interest and engagement with your emails. You should also aim to use the 80/20 rule: 80% of your content should be valuable information, and 20% will be promotional.
You can apply the principles of a high-converting campaign in your first email. These principles will capture your subscribers’ attention, present relevant information, and make it easy for them to convert.
Email marketing isn’t just about sending messages – it’s also about measuring how effectively they perform. It would be best to track how many people click on your emails and how many unsubscribe.
Email marketing should be a multi-channel strategy. You can reach more prospects by using email marketing to target your customers’ interests. So, what are you waiting for? Get started today! You’ll be amazed at how easy it is!
Survey results show that consumers would prefer higher-frequency email campaigns. The best way to find out how many emails your subscribers want to receive depends on what types of information they’re interested in.
Survey respondents who chose email as their preferred communication method are likely to choose it over direct mail, online/print ads or social media. The more frequently your subscribers opt into your list, the better.
It’s also important to consider timing. If the opt-in pop up when the reader has finished reading your article or when they’ve scrolled down 3/4 of the page, it’s more likely to convert.