Your email, which you’ve written for your affiliate, gives all the reasons why they should opt into your list to get the special offer – or whatever it is that you want the reader to do.
You craft a brilliant email that gets them excited and ready to hand you their email address. They click the link, and what do they find?
A great big headline with many bullet points and copy, telling them why they need to hand over their email address.
Think about this…
In the first step, you SOLD them on joining your list.
They. Are. Ready. To. Join. Now.
Then they click the link, and they are confronted with another sales pitch on why they should join your list.
You already sold them once. They were ready to join. But now, instead of letting them join, you are trying to sell them a second time.
All it takes is ONE objection to this new sales copy, and you’ve lost them.
In sales, they call this overselling. Once the customer gives you a buying signal, you STOP SELLING, and you let them BUY.
Here’s the change you should make:
In every case where you are selling them on taking action BEFORE they get to your opt-in page, change the opt-in page to a straightforward black and white form. They are signing up for the top of the form, such as a workshop, webinar, etc.
For example, it might say, “Traffic Multiplier Workshop.” In this case, you would give the time and date: Tuesday, May 12th, 6 pm EST. Then there’s a field for their name, a field for their email address, and a button that says, “Register for the event.”
It’s that simple.
This works especially well if you’re using solo ads and you’re paying by the click. Send them a long email that does an excellent job of prequalifying them, and then send them to a super simple sign up page. Your solo ad click conversions can go from 20% to 50% or 60% with this one change.
Just give them all the info they need within the solo ad itself, and then send them to as plain and boring of a page as possible, so they have nothing stopping them from doing what they intended to do – sign up.