There s a beautiful page on your website that s an internet goldmine just waiting to be dug. It is not your ordinary product or checkout page. Nor is it your thank you page. Instead, it s your thank you page for customers that have left you a nice comment or two after they have purchased from you. Get that page in place, and it becomes an almost invisible selling machine for your business.
How do you go about building an Engagement Level with your website? Well, the first step is to make sure your website has been optimized for the search engines. The second step is to get your existing customers to engage with what you have to offer by leaving comments and engaging them with a popup page. This method is known as thank you page tactics.
The third step is to make sure you have a good thank you page that entices visitors to sign up for more information and even to purchase. This method is done in many ways. The best way is to ask visitors to sign up for free information. Once they have provided you with contact details, you can offer them a free e-book or some other gift to recognize their efforts. You can also offer a discount or a coupon to those who sign up for more information.
This technique is an excellent example of social media engagement. For example, on your thank page, you can tell people about the people who referred new customers to you. This method is an effortless step and is just another way of saying thank you.
Another thing that you can do on your thank you page is encouraging engagement. Encourage readers to send you messages. You can remind them about previous orders and what they got for them. A lot of businesses have been successful with this strategy by cultivating leads with popular content.
One of the best examples of social media engagement is video. Many of the most popular videos display somebody else taking a receipt, opening a door, etc. These videos are used for a receipt/opener or for welcoming new customers. They are also be used to upsell or sell something to the viewer.
The fourth step to engaging with your audience is to share posts with your followers on other social shares. When business owners are trying to engage with their audience, they have to make sure they get on multiple social shares. These are great tools for business owners because they can reach out to people and share what they are doing. Using this strategy with a video will be a powerful way to develop long-term relationships with their followers.
The fifth and final step is to promote your page using article marketing, press releases, and viral growth. This strategy is where you start to put the heat on your competition. This method encourages people to pass along your content to their followers on other social media. This strategy is also an excellent place to invite users to your signup page and build your email list. The more you engage with your community, the better chance you have at viral growth.
The five action items listed above are all critical when developing an effective thank you page. It is essential to use all five to maximize your chances of creating engagement with your customers. If you do not use these five engagement methods with your audience, you are leaving tremendous opportunities on the table for other marketers to take advantage of.
Facebook is now the second most significant social media platform behind Twitter. A good thank you page is created on Facebook as well. The social media platform gives you the ability to reach out to a global audience for free, and your audience’s demographics are essential to your conversion rates. A nasty social media campaign can be very costly and could potentially lose your customers and make you lose money.
Remember, a thank you page must engage and connect with your audience for it to be successful. The five actions outlined above do just that:
- They get your customer to engage with you and share your message with others in their social network.
- Once they do this, they become a potential upsell or a reference that they can use to promote your product in their own social media network.
- These five links are a great upsell or referral.
They get people who might not have otherwise been interested in what you are offering or know someone else who may be interested in your offer.